Aptos

aptos ashfall studio finance rebrand 2025 logo custom typeface website illustration motion photography beige & brown orange sans-serif season "built on the idea of moving what matters, ashfall pulled the blockchain platform away from every web3 cliché: no dark mode, no neon. instead, a refined wave symbol, the custom season variable typeface shifting between sans and serif, a light and warm palette, a modular 16-unit grid, and kinetic typography carried acro