Saaristo

saaristo bond travel & hospitality new brand launch 2025 logo custom typeface print merch website environmental motion out-of-home yellow serif display "shaped by saaristo: a destination brand for the world's largest archipelago — over 40,000 islands in finland's archipelago sea. instead of inventing a name, bond gave the existing finnish word a voice, crafting letterforms from the actual outlines of eight real islands and letting the relationships between islands inf